Description
A strategic and long-term orientation on clients, consumers and customers, is an important foundation of every company’s business. The clients’ satisfaction and loyalty are the ultimate goals every successful company strives for. In the time of Marketing 3.0, the focus on clients is the foundation of all further activities, and it delves into issues of satisfying the complex human needs for participation, unity and creativity, which companies should answer to.

The goal of this training is to motivate participants to develop client oriented work strategies, and to motivate the employees in their teams to successfully implement the behavior techniques that reflect client orientation.

Educational outcomes

Participants will learn:
• How to improve their skills of creating strategies for employees which reflect client orientation
• How to motivate employees to apply client orientation principles
• How to evaluate the success of the implemented client orientation strategy

Who is the training intended for?
Managers who run sectors which are in direct contact with clients.

Training duration:
The training lasts two days, i.e. six 90-minute blocks.