The project team of MUSTRA IV presented Handout for promotion of educational profiles in secondary schools in the premises of the Institute for Improvement of Education on the 4th of November 2016.

The presentation was held within the meeting of Workgroup for developing standards for career guidance and counselling services, which gathers representatives of relevant ministries (Education, Youth and Labour), Institutes (e.g. Institute for Improvement of Education, Serbia), Centre for Vocational and Adult Education, Chamber of Commerce and Industry of Serbia, National Employment Service, GIZ, Faculty of Philosophy, Euroguidance, etc.

Through an interactive presentation of Handbook, the team presented further steps for the planning of promotion, good practices, tools for online promotion suitable for schools, as well as ways how to improve knowledge in this area. Step-by-step instructions are given for creating and realization of promotion campaigns for different social media, as well as communication strategies directed towards different target groups, especially students of final grades in primary schools and their parents.

Two case studies have been also presented, regarding online campaigns of two secondary schools, which were included in MUSTRA IV Project and supported by Belgrade Open School.

Handbook for promotion of educational profiles in secondary schools was created and presented within MUSTRA IV project, which was supported by Solidar Suisse, and realized by Belgrade Open School.